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Find the best professionals and get them into an interview. Although recruiting firms do many things, this is the most valuable aspect. The experts who do this work are called Sourcers. Sourcers use LinkedIn, social media, paid databases, referrals, their database, and much more to find the best professionals for each position. They use personalized messages to get their attention and get them into the interview process.
The Role of Sourcers in Recruiting
Sourcers are the unsung heroes of the recruiting process. Their work goes beyond merely scanning resumes; they actively seek out professionals who may not be actively looking for new opportunities. By crafting personalized messages and leveraging their networks, Sourcers capture the attention of top candidates and bring them into the interview process. According to LinkedIn’s “Global Talent Trends 2022” report, 70% of the global workforce is passive talent—individuals who are not actively seeking new opportunities but are open to them. This statistic highlights the importance of skilled Sourcers who can identify and engage these passive candidates.
The Power of Personalized Outreach
At Potere Search (PS), the sourcing team is led by Julie Jesalva and Lea Sastrillo, who exemplify the relentless pursuit of excellence. Unlike many in the industry who may rely heavily on job postings or an existing Rolodex, Julie and Lea utilize every available tool and technique to identify the best candidates. Their comprehensive and meticulous approach ensures that only the most qualified professionals are brought into the interview process. Their commitment to personalized outreach is a key differentiator, as candidates increasingly value tailored communication. A report from Talent Board found that 61% of job seekers would feel more positive about a company if they received personalized communication during the hiring process.
Notable Success Stories
Effective sourcing has helped many well-known brands scale. For instance, consider Netflix, a company renowned for its unique corporate culture and commitment to innovation. In the early 2000s, as Netflix was transitioning from a DVD rental service to a streaming giant, they needed top talent who could navigate this new digital landscape. Rather than relying solely on traditional hiring methods, Netflix’s recruiting team employed a sourcing strategy that targeted engineers and creative professionals from top tech companies and Hollywood studios. This targeted approach helped Netflix build a diverse team that could drive its ambitious goals.
Another example is Amazon. Amazon’s growth has been fueled by its ability to attract and retain top talent, often from outside the traditional retail industry. The company’s sourcers are known for their proactive approach, reaching out to potential candidates through personalized LinkedIn messages and leveraging data analytics to identify promising individuals. This strategy has enabled Amazon to stay ahead of the curve in a rapidly evolving market.
The Relentless Pursuit of Excellence at PS
At Potere Search, Julie Jesalva and Lea Sastrillo embody this same spirit of relentless pursuit. Their dedication to sourcing the best talent is evident in the results they achieve for our clients. They understand that sourcing is not just about filling a position but finding the right fit that aligns with the company’s culture and long-term vision. This commitment to quality ensures that the best of the best are found and successfully integrated into the interview process.
In conclusion, the role of Sourcers in the recruiting process cannot be overstated. Their ability to identify and engage top talent is a critical component of successful hiring, particularly for high-growth companies. As the talent market becomes increasingly competitive, the expertise of Sourcers like Julie and Lea at Potere Search will continue to be invaluable. Their relentless pursuit of the best talent sets a standard of excellence that all recruiting firms should aspire to.