In the dynamic world of recruiting, especially for fast-growing companies, one of the best lessons I’ve learned is the undeniable value of being proactive. It’s not just about having an impressive Rolodex—although that certainly helps—but about actively reaching out to the right candidates and doing so effectively and efficiently.
Proactivity Over Database Reliance
In today’s digital age, where information is readily accessible, building a great network is essential, but it can only take you so far. For growth companies, whose stories may not yet be widely known, the true success in recruiting lies in identifying potential candidates and reaching out in unique ways that capture their attention. Recruiters who rely solely on their existing database often fall short, while those who actively seek out the best talent for each position always find the best person.
Why Proactivity Matters
86% of the most qualified candidates are already employed and not actively seeking new positions. Also, nearly two-thirds of people are unhappy with the work they’re doing. The combination of these factors creates a perfect storm. When we get the attention of these well-qualified candidates, whom you won’t otherwise access, they are likely to be interested. This is especially critical for growth companies, as they may not have a large pool of candidates eagerly waiting to join them.
The Potere Search Approach: 7x4x21
At Potere Search, we’ve developed a systematic approach to ensure comprehensive outreach: the 7x4x21 system. This means we contact each qualified candidate seven times across four platforms within twenty-one days. This method ensures inclusivity and maximizes our chances of engaging with the best candidates.
Here’s why this approach works:
1. Multiple Touchpoints: By reaching out multiple times, we increase the likelihood of a response. Research indicates that it can take five to seven touchpoints to convert a lead into a client.
2. Diverse Platforms: Utilizing various platforms—email, LinkedIn, phone, and others—ensures we reach candidates where they are most active, tailoring our approach to their preferences.
3. Efficient Timeframe: The 21-day period creates a sense of urgency, keeping the process moving swiftly while maintaining thoroughness.
The Results Speak for Themselves
Studies suggest that companies that engage with passive candidates see a 25% higher retention rate than those that don’t. This highlights the importance of not just finding candidates but finding the right candidates who are committed and excited about the opportunity to work with you.
All of this is to say that the best thing you can do in recruiting is to be proactive. In a landscape where the best talent isn’t always actively looking, it’s essential to reach out and make meaningful connections. For growth companies, this is particularly vital. At Potere Search, our 7x4x21 system exemplifies our commitment to proactive recruiting, ensuring we deliver the best candidates for each position.